WHY POLVISION ?
According to the A.C. Nielsen Co., today’s consumers are watching more TV than ever, which makes understanding what and how they’re watching an essential part of any marketing campaign.
The average American spends 20% of their day watching TV!
It is a well-known fact that TV is the most powerful and influential medium that can penetrate any given market. It is the only medium available that can spread the message to the masses, in the shortest amount of time, with the least amount of effort, making it the most effective form of advertising available.